AR-News: Some U.S. consumers changed buying habits after mad cow
wolfcrest at hotmail.com
Thu Jul 1 13:48:02 EDT 2004
Some U.S. consumers changed buying habits after mad cow
Thursday, July 01, 2004
DENVER About 22 percent of U.S. beef consumers changed their buying habits
after last December's mad cow scare, with some buying different cuts of beef
and others going for organic brands, according to a university study
Of those who changed their habits, 57 percent bought less beef, 12.7 percent
bought different types of beef, and 2.5 percent bought more beef because of
lower prices after the Dec. 23 incident, according to the Colorado State
University Cooperative Extension national survey.
The remainder returned to regular buying by the time the survey was taken in
March and April, according to Dawn Thilmany, an agricultural economist and
one of the authors of the report.
The survey of 1,288 nonvegetarian consumers was conducted by the National
Family Opinion research group using an online survey method that was
The impact on consumers was smaller than had been seen in other countries
where mad cow surfaced, but the December scare was only one incident, the
But animal health officials have reported two "inconclusive" test results
for mad cow disease in less than a week since the government began using
rapid test kits.
Some consumers said they bought beef directly from producers or from natural
and organic producers, signaling potential market growth for such niches,
the university said.
The survey also showed consumers value testing highly, which could suggest
increased testing is cost effective in some consumers' opinions, but
information on willingness to pay more for tested beef is not yet available,
the report said.
So many gods, so many creeds,so many paths that wind and wind, while just
the art of being kind is all this sad world needs.
-- Ella Wheeler Wilcox (1805-1919)
More information about the AR-News