AR-News: (US-ia) Better Business Bureau nixes egg ads

[Animalconcerns]

DES MOINES, Iowa -- The egg industry should stop advertising its products
as humane as long as it continues such practices as clipping hens' beaks
and depriving birds of food and water, according to a ruling issued Monday
by the Better Business Bureau.

The ruling comes from the bureau's New York-based National Advertising
Review Board, its highest authority on advertising issues. The board
recommended that the United Egg Producers either discontinue labeling eggs
as "animal care certified," or significantly alter it to stop misleading
consumers.
...
The ruling stems from a complaint by Compassion Over Killing, a
Washington, D.C.-based animal rights group.

Paul Shapiro, the group's campaigns director, said he hoped the ruling
would bolster his group's case in complaints filed with the Federal Trade
Commission and the Food and Drug Administration.

Telephone messages left for United Egg Producers, the U.S. egg industry's
trade group, were not immediately returned.

full story:
http://seattlepi.nwsource.com/business/apbiz_story.asp?category=1310&slug=Egg%20Labels

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