AR-News: FW: Disgusted by Meat Knowledge

[jim robertson]

>NORWAY: TOO MUCH MEAT INFO COULD CAUSE DISGUST AMONG CONSUMERS - RESEARCH
>Just Food, Jonathan Tisdall, April 22, 2004
>http://www.just-food.com/news_detail.asp?art=57340
>
>
>A new study from the Norwegian Food Research Institute found that too much 
>intimate knowledge about meat could leave consumers queasy about their 
>meal. The doctoral study indicated that if proper distance isn't maintained 
>between dinner and diner then red meat is viewed with disgust, particularly 
>among young women. Researcher Elin Kubberød said that studying negative 
>product emotion was important for the industry for both presentation and 
>marketing.
>
>Giving products pastoral settings created an uncomfortable intimacy with 
>the source of the meal and familiar, pet names generated a strong sense of 
>disgust. Kubberød said that care should also be taken when presenting 
>information such as traceability and origin of meat. "Women don't want to 
>eat their "friends" and don't want to look 'Daisy' in the eye when buying 
>meat," Kubberød told newspaper Nationen.
>
>The 236 subjects in the study were evenly divided by age and sex.
>
>
>
>Additional info at: http://tinyurl.com/3f964 and: http://tinyurl.com/2kugy
>
>"The study showed that disgust was solely related to red meat varieties and 
>not to chicken."
>
>"Subjects with regular contact with farm animals displayed more relaxed 
>attitudes towards animal production and showed no such disgust reactions."
>
>Reportedly, none of the subjects were vegetarian.

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