AR-News: (AU) Selling offensive

[Animalara2003 at aol.com]

The Australian

By Simon Canning
April 15, 2004 
TWO weeks ago an ad for Ford's SportsKa began appearing in email in-boxes 
around the globe in what appeared to be the latest instalment of a viral campaign 
launched by the car-maker and its UK ad agency Ogilvy & Mather last year.

In the ad a ginger cat prowls about a black car when the sun roof opens. 
Predictably curious, the cat leaps atop the car and peers inside. What happens 
next has outraged animal lovers, set Ford and its agency against each other and 
sparked a debate on how far advertising, viral or otherwise, should be allowed 
to go. 
Critics have accused Ford and Ogilvy of crossing the thin line between 
acceptable and outrageous as the ad shows all too graphically the sunroof closing 
slowly on the neck of the struggling cat before it is decapitated – its 
lifeless, headless body sliding down the windscreen and off the car.







full story:

http://www.theaustralian.news.com.au/common/story_page/0,5744,9281350%255E7582
,00.html 


“I personally cannot get overly worked up about the deprivation of human 
rights in a world where non-humans have no rights at all. Until animals and nature 
have rights, none of us have any rights at all because without animals, 
ecosystems and nature's diversity, rights are meaningless. Humans are a group that 
was never very successful to begin with. Overly territorial, obsessed with 
trivialities, violent, petty, and completely lacking in empathy for other 
species. The world would be a much nicer place without us." Captain Paul Watson 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.envirolink.org/pipermail/ar-news/attachments/20040414/c802508a/attachment.html