AR-News: DiGiorno/Kraft Foods Reply

[Jim and Jenny Desmond]

The following is a response by Kraft Foods regarding a letter I wrote the 
company in reference to their new commercial in which a scientist is eating 
DiGiornio's pizza while teasing and taunting a chimpanzee in a laboratory 
cage.  My message basically referred to the sacrifice of laboratory animals 
and the disrespect shown in presenting their situation as humourous for 
financial gain, not the least of which includes the teasing and taunting of 
a captive chimpanzee being used for research.

Please feel free to send messages along regarding this advertisement to 
OnlineTeam2 at Casupport.com. More emails may convince them to pull the ad.

Jenny Desmond


----Original Message Follows----
From: "Kraft - Online Team2" <OnlineTeam2 at Casupport.com>
To: "'jjdesmond at hotmail.com'" <jjdesmond at hotmail.com>
Subject: RE: Your Comment/Question
Date: Mon, 12 Apr 2004 15:50:04 -0400





Thanks for visiting our website.  We're glad you thought enough of us to
share your comments.

We consider our advertising as our company's voice to the public and to
consumers like you.  It
concerns us when one of our consumers expresses disappointment with an
advertising campaign.
With so many different audiences viewing our advertising and forming a wide
range of opinions,
it's hard to create advertising that makes everyone happy.  For the most
part, consumers reaction
to our commercials and print advertising has been positive.

We always want to hear what you're thinking.  Even though we can't promise
we won't use this
ad anymore, we want you to know we've shared your opinions with our
marketing and
advertising teams.

Please add our site, http://www.kraftfoods.com/ , to your bookmarks and
visit us again soon!


Ref: 6627770N

------------------------------------------------------------------
jjdesmond at hotmail.com

DiGiorno's new commercial/It is not only cruel but also extremely
disrespectful of the sacrifices
made everyday by these and other animals for our medical research.

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