AR-News: Veg TV Is Here

[DTanzer16 at aol.com]

PLEASE CROSS POST

Forwarded Message: 

Subj: Fw: Fw: VEG TV IS HERE! Please spread far and wide!  
Date: 4/11/2004 7:21:37 PM Eastern Daylight Time 
From: elf8000 at juno.com 

----- Original Message ----- 
From: mrsmax at earthlink.net 
To: mrsmax at earthlink.net 
Sent: Sunday, April 11, 2004 3:29 PM
Subject: VEG TV IS HERE!


WOO-HOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!! I know it’s not ABC and prime time, but it’s start!!!!



-----Original Message-----
From: Karen Dawn [mailto:KarenDawn at dawnwatch.com] 
Sent: Saturday, April 10, 2004 5:35 PM
To: DawnWatch at dawnwatch.com
Subject: DawnWatch: New TV series about kicking junk food -- strong vegan 
slant



Below is a news release from TV reporter (KCAL anchor, CBS, now Celebrity 
Justice reporter) and animal advocate Jane Velez Mitchell about a show she and 
Marie Oser are producing which will premiere on Wednesday, April 21, on the Dish 
network. 



The recipes prepared on the show will all be vegan and sponsors are all at 
least vegetarian. 



Jane's note, with the release, included this information:

"Obviously, there is an animal rights connection and we are also urging all 
Animal Rights groups to send us their :30 second Public Service Announcement 
Videos so we can put them in our show during commercial breaks.   Also, we are 
urging animal activists and vegans to contact their cable channels (Comcast, 
etc) and urge them to pick up the Healthy Living Channel now on Dish Network."



So if you have a PSA you'd like played, contact Jane at vegtv at comcast.net.



Jane tells me that television providers will add a station for which they get 
a number of requests -- that number is pre-determined and varies from 
provider to provider. If you would like this show to be available on your station, 
for those in your area to see, it is well worth your while to ask your provider 
to add the station.



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FOR IMMEDIATE RELEASE                                                      
APRIL 14, 2004

CONTACT INFO:  MARIE OSER                           805 446-2908/805 402-3087
 

NEW TV SERIES ABOUT KICKING JUNK AND FAST FOOD! 



VegTV, AMERICA’S FIRST TV SERIES DESIGNED SPECIFICALLY TO HELP AMERICANS KICK 
FAST FOOD, premieres Wednesday, April 21st at 11 a.m. Eastern/ 8 a.m. Pacific 
on Dish Network’s Healthy Living Channel.



Obesity is skyrocketing and may soon surpass smoking as the nation’s top 
preventable killer.   The US Surgeon General is begging Americans to eat more 
fruits and vegetables. VegTV is the first TV series specifically designed to help 
Americans switch to a healthier diet, to reduce the risk of cancer, heart 
disease, diabetes and a host of obesity-related illnesses. 



On VegTV, award-winning TV news journalist Jane Velez-Mitchell teams with 
best-selling cookbook author and nutrition expert Marie Oser to whip up delicious 
meals that are very low-fat, rich in fiber, and completely cholesterol-free.  
TV and movie stars, from Alicia Silverstone to James Cromwell, tell viewers 
why they have already made the switch to the vegetable based diet. 



VegTV uses only fruits, veggies, nuts, grains and legumes, with an emphasis 
on soy, in the kitchen. Our recipes are totally free of meat, fish, eggs, 
dairy, and processed sugar.  The result is a real alternative for consumers who 
want to throw fad diets out the window forever and get fit and healthy without 
sacrificing taste.  



VegTV’s corporate sponsors are leaders in the fast growing world of healthy 
foods with mainstream appeal.  They include: Dole Foods, Vegetarian Times, 
Kitchens Best, Gardenburger, Billington’s Unrefined Sugar, Melissa’s World 
Variety Produce, I.M. Healthy Soynut Butter, Cedarlane Natural Foods, Tribest 
Corporation,  Solterra Studios, Naked Juice, Sur La Table, and Chambers Family Farms…
makers of Tosteds, and Laura Beans, to name a few.  



VegTV makes healthy eating delicious without lots of fat, saturated fat or 
cholesterol, creating traditional style meals with easy-to-use and widely 
available alternatives.  Our studio audience puts them to the taste test.  From 
lasagna, burgers, and nachos, to ribs, fondue, and fabulous desserts…all made 
entirely with wholesome vegetables, grains, legumes, and fruit, and without a drop 
of cream, lard, beef stock or white sugar.



Viewers can download recipes, watch streaming videos, participate in on-line 
discussions and find all the products needed to switch to a healthier 
lifestyle on VegTV.com. 



VegTV can be seen every Wednesday at 11am Eastern, 10am Central, 9am 
Mountain, and 8am Pacific on Healthy Living.  The hosts of this show are also its 
executive producers and are available for interviews. 
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