AR-News: (NZ) Meat ad insulting to Hare Krishnas, appeal board rules

[Animalconcerns]

An advertisement featuring a group of dancing, chanting butchers praising
red meat was "extremely derogatory and insulting to Hare Krishnas", the
Advertising Standards Complaints Appeal Board has ruled.

The New Zealand Beef and Lamb Marketing Bureau appealed the original
decision in March 2003 by the Advertising Standards Complaints Board on
grounds that too much weight had been given to the number of complaints
(which included a petition), without any consideration of their individual
merits.

The act allowed for "humorous and satirical treatment of groups within the
community", the advertiser argued in a letter to the chairman in May last
year.

There was no independent evidence to support the link drawn by the board
"between the chanting and singing the praises of red meat as belittling
both followers of Hare Krishna and vegetarians' belief in not eating
meat", the submission read.

"The current Kiwi Bacon advertisement is far less subtle in its view of
vegetarians." 

full story:
http://www.nzherald.co.nz/storydisplay.cfm?storyID=3548208&thesection=news&thesubsection=general

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