AR-News: (NZ) Meat ad insulting to Hare Krishnas, appeal board rules

[Animalara2003 at aol.com]

09.02.2004
12.30pm 
An advertisement featuring a group of dancing, chanting butchers praising red 
meat was "extremely derogatory and insulting to Hare Krishnas", the 
Advertising Standards Complaints Appeal Board has ruled. 
The New Zealand Beef and Lamb Marketing Bureau appealed the original decision 
in March 2003 by the Advertising Standards Complaints Board on grounds that 
too much weight had been given to the number of complaints (which included a 
petition), without any consideration of their individual merits. 
The act allowed for "humorous and satirical treatment of groups within the 
community", the advertiser argued in a letter to the chairman in May last year. 
There was no independent evidence to support the link drawn by the board 
"between the chanting and singing the praises of red meat as belittling both 
followers of Hare Krishna and vegetarians' belief in not eating meat", the 
submission read. 
"The current Kiwi Bacon advertisement is far less subtle in its view of 
vegetarians." 



full story:
http://www.nzherald.co.nz/storydisplay.cfm?storyID=3548208&thesection=news&the
subsection=general 



"The world is a dangerous place,
not because of those who do evil,
but because of those who look on and do nothing.",
Albert Einstein

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