AR-News: Safeway's toiletries now OK

Sat Feb 7 12:45:52 EST 2004

rom: campaigns at buav.org
To: campaigns at buav.org
Sent from the Internet (Details)

Safeway toiletries go cruelty-free with the BUAV!

The BUAV is delighted to announce that Safeway Stores' entire range of
own-label cosmetics and toiletries has been officially approved as "not
tested on animals" under the rigorous international cruelty-free scheme, the
Humane Cosmetics Standard, run in the UK by the British Union for the
Abolition of Vivisection (BUAV). Safeway is now the third high-street
supermarket to achieve approval under what constitutes the strictest 'no
animal testing' criteria in the world.

To achieve approval Safeway had to demonstrate that it does not conduct or
commission animal testing, and that for all ingredients it imposes a strict
fixed cut-off date after which no animal testing must have taken place.
Safeway also had to implement a supplier monitoring system to ensure that
all its suppliers complied with the criteria, and has passed an independent
audit to prove that it is Humane Cosmetics Standard compliant.

Wendy Higgins, BUAV's Campaigns Director says:
"Consumers are often bombarded with misleading 'cruelty-free' claims by
companies but they know that approval by the Humane Cosmetics Standard means
a product has genuinely not been animal tested. Safeway has demonstrated
that if you are committed to going cruelty-free, you can still produce a
wide range of high quality and innovative toiletry products without animal
suffering. Safeway should be commended for the effort and enthusiasm it has
put into working with the BUAV."

Jerry Burnie, Safeway's Technical Controller (Non-Foods), says: "Safeway is
extremely pleased to have achieved accreditation to the Humane Cosmetics
Standard. The combination of the BUAV running the Standard, and the
stringent guidelines it sets, are seen by Safeway as the most credible
method to demonstrate our commitment in the area of animal testing. In the
coming months we will be proud to start using the BUAV Cruelty Free logo.
Safeway receive a growing number of enquiries from customers concerned about
animal testing and the fact that animal test claims are not always as clear
as they seem."

The Humane Cosmetics Standard is the world's only internationally recognised
'kitemark' for genuinely "not tested on animals" products, run throughout
the UK, much of Europe, Canada and the USA. Due to its success, there are
also plans to expand further internationally.

There are currently approximately 200 cruelty-free companies approved
internationally by the Humane Cosmetics Standard. Approved companies are
listed in the BUAV's consumer pocket-guide, the Little Book of Cruelty Free.
Email campaigns at buav.org with your name &amp; address for a free 'Little 
Book'
or download a list at www.buav.org/gocrueltyfree

The 2003 Ethical Purchasing Index published by The Co-operative Bank, shows
that the total value in 2002 of UK ethical consumption was £19.9 billion.
Sales of ethically marketed goods and services totalled £6.9 billion, a 13%
increase on 2001. Sales in 2002 of HCS-approved products totalled £187
million, a 4% growth on sales in 2001. The report also revealed that 52% of
consumers claim to have boycotted at least one product in the last 12 months
and two thirds of consumers claim not to return to a brand once they have
boycotted it. The value attached to consumers switching brands for ethical
reasons was an estimated £2.6 billion in 2002.

ENDS

Animal experiments have:
a 63% failure rate when detecting human carcinogens
a 75-95% failure rate for detecting drug side effects
a 70% failure rate for detecting drugs which cause birth defects
Success rates lower than those achieved by uneducated guesswork.

This is not science!!

Recommended website: The Absurdity of vivisection
http://vivisection-absurd.org.uk/

Information on animal research available free by EMail from 
vivisectionkills at hotmail.com

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the wild, cruel beast is not behind the bars of the cage. he is in front of it - axel munthe

"Never doubt that a small group of dedicated citizens can change the world. 
Indeed, it's the only thing that ever has."      Margaret Mead
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