AR-News: (U.S.) ranchers miffed by reality t.v.

[Mary Finelli]

IMAGE OF STUMBLING HOLSTEIN IRKS US CATTLE INDUSTY
Reuters, Bob Burgdorfer, 2004-02-01

complete article at:
http://www.agriculture.com/worldwide/IDS/2004-02-01T181609Z_01_N01521571_RTRIDST_0_MADCOW-IMAGES.html


Phoenix - The first TV images Americans had of mad cow disease were those of 
the wobbling British Holstein cow stumbling across a cattle pen.

Cattle producers who gathered in Phoenix for a convention this weekend 
appeared to be angered more by those images than by the drop in cattle and 
beef prices that followed the news in December that a U.S. cow had been 
diagnosed with mad cow disease, formally known as bovine spongiform 
encephalopathy (BSE).

Over the years the industry has spent millions and millions of dollars 
promoting beef as a safe and healthy food and spent millions more on better 
production systems and animal care. The hackneyed images of the stumbling 
Holstein appeared to some in the industry to undermine those efforts.

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