AR-News: New book from a long time staunch supporter of chlorine free & recycling issues

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New book from a long time staunch supporter of chlorine free & recycling issues



>From Chlorine Free Products Association
Friday, January 30, 2004

A long time staunch supporter of chlorine free & recycling issues, and pioneer in developing corporate responsibility has just released a book titled What Matters Most.

There are still some who consider the phrase "socially responsible business" a contradiction in terms, and who feel that the notion of CSR (Corporate Social Responsibility) is a trendy hollow hoax, intrinsically suspect. Others believe that this emerging doctrine of deeper and broader accountability for business is fundamentally pernicious, because it distracts profit-making organizations from what they do best: making money for their shareholders. 

One of the latter critics, Michael Prowse, recently argued in the pages of the Financial Times: 

The role of the corporation should be to provide individuals with the means to be socially responsible. Rather than trying to play the role of social worker, senior executives should concentrate on their statutory obligations. We should not expect benevolence of them, but we should demand probity: the socially responsible chief executive is the one who turns a profit without lying, cheating, robbing or defrauding anyone.

I need your help to get this message, topic and book more exposure. The best way to do that actually is to get your vote for What Matters Most - all it takes is 30 seconds!

The February issue of Fast Company magazine offers a choice of 5 books that readers can vote on. Tthe winner receives a feature review in the April issue.

To vote just click here - What Matters Most is the last of the five listed. 

If you have an extra moment - please pass this on as this message is important for government, industry leaders and NGO's.

Information about What Matters Most can be found at www.whatmattersmost.biz.




For more information, contact:

Archie J. Beaton
Executive Director
Chlorine Free Products Association
19 N. Main St.
Algonquin, IL 60102
archie at chlorinefreeproducts.org


Web site: 

http://www.chlorinefreeproducts.org
the wild, cruel beast is not behind the bars of the cage. he is in front of it - axel munthe

"Never doubt that a small group of dedicated citizens can change the world. 
Indeed, it's the only thing that ever has."      Margaret Mead
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