AR-News: (US) Beef Industry Unveils Post-Mad Cow Ad

[Animalconcerns]

OMAHA, Neb. - The beef industry launched a multimillion dollar ad campaign
on Monday, one month after the nation's first case of mad cow disease and
just in time for Super Bowl parties and romantic Valentine's Day meals.

"The Super Bowl is a great time for people to serve up halftime snacks,"
said Michele Peterson of the National Cattlemen's Beef Association. "We
see beef as sort of the star player."

The cattle group delayed its annual "Beef: It's What's For Dinner"
campaign for two weeks following the discovery of bovine spongiform
encephalopathy, or mad cow disease, in a Holstein cow in Washington state.
...
Low cattle supplies and strong demand from Americans for steaks and
hamburger - particularly people using the Atkins and other high-protein,
low-carbohydrate diets - are buoying beef prices, said Darrell Mark, an
agricultural economist at the University of Nebraska.

full story:
http://www.phillyburbs.com/pb-dyn/news/24-01262004-233925.html

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