AR-News: (US) Ad Rejections By CBS Raise Policy Questions

[Animalconcerns]

CBS has rejected Super Bowl advertisements from two groups, saying the ads
violated its advocacy rules. At the same time, the network has in the past
and could again accept spots from the White House's antidrug office,
raising questions about what is acceptable and what is not, and why.

Last week, The Associated Press reported that CBS rejected an ad from the
Democratic political group MoveOn.org. The ad uses images of children
working at adult jobs to criticize the federal budget deficit. The network
also rejected an ad prepared by People for the Ethical Treatment of
Animals that asserts that eating meat causes impotence.
...
A spokeswoman for PETA, Lisa Lange, told The Associated Press that CBS's
policy was inconsistent, because she had seen ads condemning smoking and
drunken driving on past Super Bowl telecasts.

full story:
http://www.nytimes.com/2004/01/19/business/media/19super.html?ex=1075093200&en=459c03072402c24a&ei=5062&partner=GOOGLE

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