AR-News: PETA intensifies campaign against KFC

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http://sify.com/news/fullstory.php?id=13280426

Thursday, 09 October , 2003, 20:08

Bangalore: Intensifying its campaign against American Kentucky Fried Chicken 
to "quit India", animal rights group, People For the Ethical Treatment of 
Animals, on Thursday released a video footage showing cruelty to chickens at a 
farm that supplies chicken to the fast food restaurant chain

The footage showed chickens stuffed into overcrowded warehouses, being 
immobilised by leg deformities caused by breeding for weight and overfeeding and 
injured chickens who never receive medical attention. 
"Each bird whom KFC puts into a box or a bucket had a miserable life and a 
frightening death", said PETA founder and Director Ingrid Newkirk, who travelled 
specially to Bangalore, home of KFC"s only outlet in India, to show the video 
footage. 
She blamed KFC for "breaking" their word by not addressing some of the "worst 
cruelties" in the chicken industry raised by PETA which has launched an 
international campaign against KFC after asking its parent company "Yum! Brands" to 
institute reforms. 
But, reacting to the PETA charges, Pankaj Batra, Director, Marketing, Indian 
Sub-continent, Yum! Restaurants International, said they were committed to the 
"well being and humane treatment of chickens and "we require" our suppliers 
to follow welfare guidelines developed by them. 
KFC, he said, sourced processed chicken for its restaurant from its supplier 
Venkateshwara Hatcheries Limited (Venkys), which it said is the largest and 
"most reputed" organised player in the Indian poultry industry. 
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