AR-News: (US) PETA ad uses Paul McCartney to charge KFC with animal
info at animalconcerns.org
Wed Jul 23 10:18:47 EDT 2003
People for the Ethical Treatment of Animals is using the man who gave pop
music Wings to criticize the restaurant company that sells more deep-fried
wings and drumsticks than anybody else in the world.
PETA has prepared a full-page newspaper advertisement featuring an open
letter from former Beatle and pop icon Paul McCartney to Yum! Brands Inc.
C hairman David Novak, repeating the anti-meat group's allegations of
unnecessarily cruel treatment of chickens by KFC's suppliers.
Clearly aiming at Yum executives, PETA says it plans to run the ad only in
The Courier-Journal tomorrow. The newspaper's advertising department
confirmed PETA has bought the ad.
Jonathan Blum, senior vice president for public affairs for the
Louisville-based Yum! Brands, delivered this response:
"Paul McCartney is a music legend and he's entitled to his opinion, but we
think he's misinformed. KFC is committed to the well-being and humane
treatment of chickens. While PETA would prefer a world of vegetarians,
most people disagree, so we think PETA should follow one of Sir Paul's
songs and just `Let it Be.' "
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