A loving theme is embraced by McDonald's
marisul at earthlink.net
Thu Jun 12 10:46:38 EDT 2003
A Loving Theme Is Embraced by McDonald's
Eager to capitalize on a crumb of sales momentum after years of shortfalls, foul-ups and blunders, the McDonald's corporation is taking a new creative direction in its advertising and marketing, based on persuading fast-food fans to rekindle their onetime love affair with the struggling restaurateur....
"The challenge was a tough one," Mr. Knauss said. "A key insight was that a visit to McDonald's is one of the simplest pleasures of everyday life."
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