US pork producers form aggressive new lobby group

[Animalconcerns Info]

DES MOINES, Iowa - U.S. pork producers are hoping to use a new
voluntary program funded by a levy on sales to fend off
environmentalist attacks, unfair trade threats and other problems,
industry officials said.

The so-called Producer Consent (PC) program aims to develop and
influence public policy both domestically and internationally, unlike
the bigger and better known mandatory levy on hog sales - the
so-called Pork Checkoff program.

The Pork Checkoff, administered by the quasi-governmental National
Pork Board, raises about $44 million a year for industry research and
pork marketing programs, such as the 15-year old ad campaign, "Pork,
the Other White Meat."

full story:
http://www.planetark.org/dailynewsstory.cfm/newsid/21094/story.htm

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